The 50 Most Influential Women in UK Tech 2017

By

Clare McDonald, Business Editor

19/50

19. Sarah Wood, co-founder and CEO, Unruly Media

Wood is the co-founder and CEO of data-centric media promotion company Unruly Media, which was acquired by News Corp in 2015. Unruly uses emotional audience data and user-friendly video formats to massively increase viewer engagement, brand performance and publisher revenues across the web.

Previously a lecturer in American Studies at the University of Sussex, Wood is now an associate lecturer and course convenor for the University of Cambridge focusing on devising and delivering the "Creation, Consumption, Revolution: Online Video Culture" module as part of the Screen Cultures MPhil course.

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