MSC Cruises goes digital with Deloitte, Samsung and HPE

MSC for Me will provide guests with over 130 smart features geared toward a fully optimized holiday experience. These include a dedicated app to help guests tailor their holidays at any point on their journey, whether they are booking their excursions prior to embarkation or a specialty restaurant whilst relaxing by the top-deck pool. This will improve the overall guest experience, while also freeing up more time to enjoy one’s holiday at sea.

Among the application available  is a digital way finder will provide guests on board with advice, guidance and information on what is on. The technology is similar to smart maps and helps them find their way on the 300+ metre long ships with a 5 metre precision. It also allows guests to locate their children, as needed, MSC claimed,

A concierge application will allow guests to book services, restaurants, excursions in real time. Guests on board will also be able to experience virtual reality tours. Interactive screens will be used to show the unique story of a guest’s trip, which they can share in real time. MSC will also use intelligent face recognition to help staff take care of guests in a highly personalised way. Interactive bracelets will connect guests to the ship’s services and will activate geo-located suggestions through 3,050 Bluetooth beacons.