The 50 most influential women in UK IT 2016

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10. Sarah Wood, co-founder and co-CEO, Unruly Media

Wood is the co-founder and co-CEO of data-centric media promotion company Unruly Media. Unruly uses emotional audience data and user-friendly video formats to boost viewer engagement, brand performance and publisher revenues across the web. Previously a lecturer in American studies at the University of Sussex, Wood is now an associate lecturer and course convenor for the University of Cambridge, focusing on devising and delivering the Creation, Consumption, Revolution: Online Video Culture module as part of the screen cultures MPhil course.

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