Wimbledon and IBM double up to take on digital

The Wimbledon experience is also available on mobile devices including iPhone, iPad and Android.

There are also personalised apps available, which allow users access to player information, match stats and videos.

The applications are designed as an immersive experience for fans, providing 360 flyover tours of the grounds as well as photography.

Although the apps have undergone changes, including improvement of live scoring of matches, the look and feel is still targeted at what fans are used to and effort has gone into making sure the look and feel, as well as navigation, will feel familiar.

Most importantly, the apps can be used offline to cater for those who are checking stats or reading content on their morning commute where they may not have access to the internet – another important step towards pushing engagement and improving the fan experience.