Aruba Airheads@ EMEA Atmosphere: a new generation of Wi-Fi user
Aruba also talked about GenMobile, or Generation Mobile, a cohort of workers defined not by their age, like Generation X or the Millennials, but their demand for non-traditional working hours and locations, which they prioritise over factors such as salary. GenMobile, claims Aruba, demands high quality wireless and are increasingly putting pressure on IT departments to deliver it.