Computer Weekly UKtech50: Rising stars 2013

Belinda and her team have been consulting corporate clients on how to transform the way they sell to women in retail, advertising, social media and web content. Little Miss Geek is the not-for-profit arm of the business, which inspires young women to become tech pioneers.

At an industry roundtable, Parmar said 40% more females leave the industry after 10 years compared with their male counterparts.

Parmar said the gender divide in technology starts from a young age in the different ways in which parents and schools treat girls compared with boys.

“Little miss geek is pre-destined to think that technology is not for her,” she said.