Argos: a digital retailer

As well as an abundance of iPads, the store will also feature a large amount of digital signage, which will provide agile and individual marketing opportunities for each store.

The digital signs which are managed centrally, can react to local conditions such as the weather, and offer appropriate special offers suited to individual stores. It also offers a special advertising opportunity for partners, for instance, Dyson may want to take over an entire shop’s digital signage with advertising, which the store could accommodate.