Argos: a digital retailer

But the store will still have traditional paper catalogues to hand for those customers who want to use them. The store will also offer an area where customers can ask specifically for help on using the new in-store technology, as well as staff which will be repositioned to roam around the store with individual iPads to be on hand to help customers. These members of staff will have specially designed applications on their iPads which also features Google for price comparisons, “chatter” communication with other stores, knowledge about new products and hot products trends to educate staff.