The 25 most influential women in UK IT 2013

Polly Gowers, OBE is CEO and founder of Everyclick Ltd. The company benefits charities through innovative technology – creating an additional £3.5m for them to date. Everyclick’s flagship product is Give as you Live, which enables online shoppers to raise money for charity without putting their hand deeper in their pocket. For each Give as you Live purchase the retailer pays a commission, a proportion of which is donated to the shopper’s chosen charity. The technology is free to any UK charity. Testament to the company’s success, Everyclick recently won the People’s Choice Award for Most Promising Internet Company at Internet World 2013. At the start of the year, Give as you Live was named ‘Best Giving Platform’ at the Institute of Fundraising awards in January 2013, beating competition from JustTextGiving and Virgin Money. Polly also sits on the Secretary of State’s Entrepreneurs’ Forum, assisted by the Women on Boards research by Lord Davies. In May 2012 Polly was awarded an OBE for services to UK philanthropy.