UKtech50 2012 - The most influential people in UK IT

Matt Brittin leads an operation that is Google’s second largest after the US and the most advanced in terms of e-commerce and online advertising spend. Brittin has defined himself in interviews as “fiercely supportive of the UK media landscape” and has positioned Google as a key player in a new environment where traditional publishers are still working out how to survive in the digital age. Under Brittin’s watch, Google is actively supporting UK start-ups through initiatives such as Tech City in East London.