BI Masterminds, 2012
India’s third largest two-wheeler manufacturer, TVS Motor Company, was finding it tough to make insightful decisions about manufacturing and sales real time. The senior management at TVS wanted a single report on sales performance which could show the past, present, and the future growth trends across its customers and vehicle models for any given period. However, integrating data from its various enterprise applications to generate such a report was time consuming, leading to clear business case for BI.