For Hero MotoCorp, India’s largest bike manufacturer, BI was not a project but a premeditated journey. The company started SAP BI implementation in 2008 with a few reports covering sales, operations, and supply chain. This was extended to finance and material management in 2009 and later on to its dealer management system based on Siebel. With SAP BI, Hero MotoCorp could now capture all the data on secondary sales, service, and parts retail for analysis whenever required.
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