The UKtech50: The top 20
For the past couple of years, Martha Lane Fox has been leading a drive to reach the nine million people in Britain who have never used the internet, attempting to get them signed up and aware of the benefits that the web can bring. Lane Fox’s current title is Digital Champion, and her initiative is one of the few that has survived the coalition’s cull of technology-based projects. Last year, she submitted the "Directgov 2010 and Beyond" report with recommendations for the future of online public services, which resulted in actions including the creation of the director of digital role, for which Mike Bracken was appointed in July 2011.