News

Customer relationship management (CRM)

  • December 11, 2024 11 Dec'24

    Freshworks rides Asia’s digital wave

    The enterprise software firm’s exponential growth in the region is driven by demand for streamlined customer and employee experiences by its mid-market customers

  • December 09, 2024 09 Dec'24

    Inside Prudential’s AI strategy

    Prudential is leveraging AI across its operations, from enhancing customer interactions and streamlining internal processes to empowering its workforce through upskilling initiatives

  • December 03, 2024 03 Dec'24

    F1 heightens fan experiences with the power of Salesforce

    Learn how the technical teams behind Formula One are using Salesforce’s tools to enhance fan activation and engagement at 24 races across the world, and how they are bringing AI into play with Agentforce capabilities

  • October 28, 2024 28 Oct'24

    How Manulife is empowering sales and call centre agents with AI

    Canadian insurance giant is leveraging generative AI to personalise customer experiences, transform contact centre workflows and automate underwriting processes