Salesforce to debut Hyperforce architecture in Singapore

Salesforce is making its Hyperforce architecture available in Singapore from December 2021, enabling businesses to run Salesforce applications off public cloud infrastructure operated by the likes of Amazon Web Services (AWS).

First announced late 2020, Hyperforce is a new infrastructure architecture that unifies the foundations of various Salesforce cloud services, enabling Salesforce to scale up through partnerships with hyperscale cloud providers while meeting local data storage requirements. In Singapore, Hyperforce will be available on AWS.

The Salesforce services supported by Hyperforce include Sales Cloud, Service Cloud, Marketing Cloud and Commerce Cloud, among others. There is no additional cost associated with residing on the Hyperforce infrastructure.

Hyperforce’s security architecture also limits users to appropriate levels of access to customer data, protecting sensitive information from human error or misconfiguration. Encryption, at rest and in transit, comes as standard, ensuring the privacy and security of data.

“Organisations across Southeast Asia are putting unprecedented levels of focus on digitisation to maintain meaningful relationships with customers and to provide flexibility for their employees in an increasingly unpredictable environment,” said Sujith Abraham, senior vice-president and general manager for ASEAN at Salesforce.

“Hyperforce creates flexibility by unlocking the ability to host data locally in Singapore and it does so with the scalability of the public cloud – accessing compute capacity flexibly and efficiently as and when they need to.

“With Hyperforce, we are proud and excited to be able to accelerate our customers’ digital transformation journeys, helping them remain agile as they grow and pursue innovation.”

Besides Singapore, India, Australia, Germany and the US are among other markets where Hyperforce is available – although the Salesforce services available through Hyperforce differ across markets.

Salesforce was expected to roll out the new architecture to 10 markets this year, according to Bret Taylor, its president and chief operating officer, who hailed Hyperforce as the most significant advancement in the company’s history.

Hyperforce could help Salesforce remove potential barriers to adoption, especially among enterprises in regulated industries where data sovereignty is a concern, or in markets where Salesforce may not have local datacentre operations. Over time, the move could also enable Salesforce to reduce the infrastructure costs of running services in its own datacentres.

Zendesk, which competes with Salesforce in product categories such as customer relationship management and service desk software, has already made its services available through AWS for a few years now. It migrated its cloud infrastructure to AWS around 2018 and has enabled customers to connect deeper into the AWS ecosystem over time.