Managed services to be prime driver of APAC enterprise mobility

Managed mobility is expected be a major driver for overall enterprise mobility revenue in the Asia-Pacific (APAC) region, as the influx of connected devices has resulted in greater complexities for enterprises to manage devices connected to their network, according to research from GlobalData.

GlobalData’s Market opportunity forecasts model starts from the premise that technological advancements in connectivity continue to eliminate accessibility barriers between individuals and enterprises within a broader existing digital ecosystem. It forecasts that managed mobility services will account for one-third of the overall enterprise mobility revenue in APAC by 2023, equivalent to US$5.3bn.

The analyst said the need to manage applications and the enforcement of security policies will result in strong growth in mobile application platform management – CAGR (compound annual growth rate) of 27.1% – during the review period 2018-2023.

It also said that a large connected user base in the APAC region, mainly in China and India, will facilitate the domination of managed mobility services revenue to overall mobility revenue during the forecast period. Enterprises’ focus on conceptualising the future workspace will drive mobile content management and mobile device management spending during the period, it added.

“Companies are increasingly adopting a mix and match of mobility offerings to improve customer services, enhance marketing effectiveness, boost brand recognition and provide a digital communication medium for client interaction,” said Sunil Kumar Verma, lead ICT analyst at GlobalData.

Looking to the future, and specifically the advent of 5G technology as telcos aspire to expand beyond their traditional telecom business in order to offer collaboration and mobile workforce capabilities to enterprises, the report said telecom expense management will also become critical, adding that geographic coverage and bandwidth capacity become a key consideration for both the participating entities.

“The number of enterprises embarking on enterprise mobility continues to grow,” said Kumar Verma. “This, in turn, will require significant capability enhancements to enable them deliver a broader set of their predefined digital initiatives and meet enterprise-level regulatory requirements.”