Lamborghini slashes web costs with Amazon Web Services

Supercar maker Automobili Lamborghini has migrated its legacy servers onto Amazon Web Services (AWS), halving the running cost.

The car company has replaced an outdated website and infrastructure with AWS. The new website was built in less than one month.

The old website infrastructure was not scalable, preventing the company from supporting new online initiatives as well as the increasing number of  visitors to the site. Lamborghini wanted to be online with an updated website in a very short time.

The car maker considered an on-premise datacentre, which would have cost more than AWS. It also considered a  local hosting provider, but this did not offer scalability. The firm eventually decided it needed cloud computing to support the required scalability and flexibility on its website, and chose AWS based on recommendations from analysts who rated Amazon as the best-in-class infrastructure-as-a-service platform.

Lamborghini has deployed the new website on AWS using various services including Elastic Load Balancing (ELB), Amazon Elastic Compute Cloud (Amazon EC2), Amazon Relational Database (Amazon RDS), Amazon Simple Shared Service (Amazon S3), Amazon CloudFront, and Amazon CloudWatch.  It also followed AWS Architecture Center for implementation guidance and best practices.

Roberto Ciacci, digital marketing manager at Automobili Lamborghini, said: “We reduced the cost of our infrastructure by 50%, while at the same time achieving better performance and scalability. Today our time-to-market is close to zero."