APEJ’s content management software sales grow by 11% in H2-2010:IDC

The content management software market in Asia Pacific excluding Japan (APEJ) touched $125 million in the second half of 2010, rising 11% over the previous year, according to IDC’s Asia Pacific Semiannual Content Management Applications Tracker.

Major findings from the IDC Tracker (figures for second half of 2010, APEJ region) are as follows:

• Australia, Korea, India and Singapore accounted for 75% of total content management software revenues.
• Singapore and Hong Kong accounted for 11% of content management software revenues. Banking, public sector, and media & communications being the biggest CM users in these countries.
• IBM and EMC maintain their lead, with over 40% of the content management software market share.
• Public sector accounted for 20% of total CM revenues, banking 18%, and manufacturing 16% of total revenues.

Organizations view content management software as an alternative to tedious paper-based processes. Content management software is seen as creating efficiency by easing the management of large volumes of documents, and thence an aid to smoother operations and better decision making.

“Compliance and automation of document- and paper-intensive business processes, and streamlining these processes using business process management (BPM) in tandem with content management and capture solutions continue to fuel the growth for content management software in the region. Improving information workers' productivity, and increasing demand to engage customers via online channels to build brand loyalty and increase conversion rates, are also key growth drivers. Technologies like case management, content analytics and social content will ensure a healthy growth for content management software in the coming year,” says Ridhi Sawhney, senior market analyst for content management software research at IDC Asia Pacific.

IDC believes the content management software market in APEJ will continue to see growth going forward, and may touch $475 million by 2015, with India and China being seen as the largest purchasers.

Ridhi adds, “Content management software vendors have been pursuing the information governance opportunity and have been bolstering their solutions either via acquisitions or collaboration with other vendors. Case management, which marries content management software with BPM and analytics for rapid development of case-based applications, is an untapped opportunity in the region, which vendors like EMC and IBM are following rigorously. Web content management is another area that the software vendors are focusing on and have been on an acquisition spree to provide customers a complete web experience.”