Channel Partner Programmes
Most vendors use their channel partner programmes to reward, incentivize and communicate with their partner base. Read about the latest trends in partner programmes and where the innovations are coming from as partner activities move increasingly online, in this section.
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News
23 Dec 2024
2024 review: Main themes in the channel
MicroScope takes a look back at some of the main themes that affected the channel over the past 12 months Continue Reading
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News
18 Dec 2024
MirrorWeb plans channel expansion
Archiving specialist MirrorWeb is looking to increase the volume of business generated by partners in 2025 Continue Reading
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News
10 Feb 2021
Vendors court managed service community with enhancements and programmes
Schneider, Datto, Secureworks, Group-IB and SecureDrives have all made moves to reach out to a wider channel base Continue Reading
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News
10 Feb 2021
Trend Micro makes Softcat its first UK platinum partner
Security player has deemed that the time is right to unveil its first highest-tiered partner in the country Continue Reading
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E-Zine
05 Feb 2021
MicroScope – February 2021: The forecast on channel security
MicroScope asks experts to share their opinions on what lies ahead for the channel in the security market, along with their predictions for what upcoming threats to expect. Also read about how the managed service community helped to keep SMEs afloat during Covid-19, and how to arm the business with the best IAM tools for remote working Continue Reading
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News
04 Feb 2021
Dell rolls out increased rewards for cross-selling
Vendor announces enhancements to its global partner programme, with incentives for top partners to sell more Continue Reading
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News
01 Feb 2021
Imperva and Acronis boost channel support
Data protection players roll out enhancements for partners to reach more customers and give MSPs increased support Continue Reading
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News
29 Jan 2021
Spectra Logic increases digital marketing support
Storage vendor Spectra Logic enhances channel programme with more support on offer for those who want to take the sales conversation online Continue Reading
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News
26 Jan 2021
Versa Networks rolls out more formal channel approach
Global partner programme replaces an ad-hoc approach and comes at a time when both SASE and SD-WAN are surfing a wave of demand Continue Reading
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News
21 Jan 2021
Sectigo launches programme and bolsters channel training
Security firm Sectigo is stepping up its channel support with a programme and portal designed to provide more access to training and marketing Continue Reading
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Opinion
18 Jan 2021
The cyber security channel – what’s in store for 2021?
Ben Richardson, head of channel EMEA at Forcepoint, shares his thoughts about what cyber security could look like in the year ahead Continue Reading
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News
15 Jan 2021
CrowdStrike backing top partners
Security player will deepen investment in its top-level partners as it looks to reward those who have invested in the firm Continue Reading
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News
15 Jan 2021
Commvault’s channel chief outlines a busy year ahead
Recently appointed John Tavares has plans to reach out to MSPs, get more partners involved with SaaS and has a partner programme to launch in Q2 Continue Reading
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News
14 Jan 2021
Kaseya CEO: MSPs stopped an SME catastrophe
The managed service community has kept many small and medium-sized enterprises going throughout the course of the pandemic, says Kaseya CEO Continue Reading
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News
08 Jan 2021
Intel unifies partner programmes
Vendor hoping simplicity and increased support in a fresh partner programme will benefit its channel Continue Reading
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E-Zine
08 Jan 2021
MicroScope – January 2021: Looking to the future
In this issue of MicroScope, take a look at what the year ahead holds for the channel after a largely positive 2020. Also discover why IAM technology is so important for post-pandemic cloud computing, and what approaches are fundamental to finding business success Continue Reading
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News
06 Jan 2021
Commvault ushers in fresh channel chief
Former Dell EMC executive takes up the challenge of strengthening Commvault’s global partner base Continue Reading
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News
05 Jan 2021
TelcoSwitch plans to use funding to boost channel
Unified communications specialist TelcoSwitch gains access to a few million pounds in a funding round that should provide more support for its partners Continue Reading
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Feature
04 Jan 2021
Five-minute interview: Gerry Sheldrick, Exclusive Networks Ireland
Exclusive Networks Ireland’s country manager, Gerry Sheldrick, tells MicroScope about his career and ambitions, as well as some insight into what makes him tick Continue Reading
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Feature
23 Dec 2020
2021: What the channel thinks is coming next
This year has been a strange one, and the pandemic is going to linger into the next, along with Brexit and other unknowns, but the channel is ready for whatever comes Continue Reading
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Feature
21 Dec 2020
2020: A year of accelerated change in the channel
A look back over some of the main themes of a year that will be long remembered thanks to the pandemic Continue Reading
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News
16 Dec 2020
Canalys recognises vendor leadership through pandemic
Analyst firm’s latest Channel Leadership Matrix picks up on those vendors that have given partners excellent support Continue Reading
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News
15 Dec 2020
Fujitsu puts ecosystem platform at heart of channel approach
Vendor is adding partners to its collaborative platform that launched last month to encourage more cross-channel partnerships Continue Reading
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News
14 Dec 2020
Veeam ending the year with growth across the channel
The backup software vendor has seen demand rising from customers of all sizes, with its partners able to tap into those market conditions Continue Reading
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Feature
11 Dec 2020
Five-minute interview: Emanuel Salmona, Claroty
MicroScope speaks to Emanuel Salmona, vice-president of global partnerships at Claroty, to find out some details on his work and life Continue Reading
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E-Zine
04 Dec 2020
MicroScope: Reasons to be positive for 2021
In this issue, discover why the continued digital transformation trend means 2021 is looking good for the channel. Also read how business processes can be optimised by adding artificial intelligence to the mix, and how the channel is looking at the challenge of sustainability Continue Reading
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News
03 Dec 2020
Cisco channel prospects looking solid going into 2021
Cisco is closing out the year with programme enhancements, an increasing focus on collaboration and strong evidence that its partner base has innovated through the pandemic Continue Reading
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Podcast
01 Dec 2020
The channel in the pandemic, datacentres for investors – Computer Weekly Downtime Upload podcast
In this episode of the Computer Weekly Downtime Upload podcast, Simon Quicke joins Caroline Donnelly, Clare McDonald and Brian McKenna to discuss how the IT channel has fared in the pandemic, how datacentres have evolved as investment assets, STEM education for children, and data strategy at Guide Dogs Continue Reading
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News
24 Nov 2020
Centreon goes channel-first to boost growth
Firm is not alone in viewing the channel as a way to increase its growth prospects Continue Reading
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Feature
19 Nov 2020
Five-minute interview: Olen Scott, Aryaka Networks
In this interview, MicroScope asks Olen Scott, senior vice-president of worldwide channels at Aryaka Networks, about his life, career and inspirations Continue Reading
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News
18 Nov 2020
Juniper to spend millions on the channel
Juniper Networks uses partner conference to talk about bold moves to increase investment in the channel and take market share Continue Reading
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Opinion
18 Nov 2020
Why consultation helps IT service providers keep customers for longer
Managed service providers need to focus on the ‘partner’ aspect of their role, says Mav Turner, group vice-president of products for SolarWinds MSP Continue Reading
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News
17 Nov 2020
Samsung arms partners with tools to support greater mobility
Firm’s UK channel boss explains the thinking behind the recent launch of Samsung One and why it wants existing partners to benefit from its investments Continue Reading
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News
11 Nov 2020
GTDC praises distribution’s response to the pandemic
The industry group has held its annual summit, with CEO Frank Vitagliano highlighting just how well distribution has navigated the challenges of Covid-19 Continue Reading
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News
11 Nov 2020
ConnectWise makes double security acquisition
MSP specialist moves to make life easier for those trying to manage threat detection and prevention Continue Reading
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News
09 Nov 2020
HPE rolls out partner programme enhancements
Vendor keen to drive as-a-service and increase activity in the SME market among its partner base Continue Reading
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E-Zine
06 Nov 2020
MicroScope: Simplify the path to partner programmes
In this issue, discover how to navigate the complexity of channel partner programmes to best foster relationships, how business intelligence software is helping companies look beyond Covid-19, and why leaders are looking forward to 2021 Continue Reading
- 05 Nov 2020
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News
05 Nov 2020
Samsung One launches with emphasis on mobility
Vendor increases mobile tools for the channel as it launches a fresh partner programme Continue Reading
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News
04 Nov 2020
Dynabook increases digital support for partners
Mobility specialist has reacted to the pandemic with partner programme enhancements and increased online support Continue Reading
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News
29 Oct 2020
Cisco CEO outlines channel relationship in cloud-first era
Cisco and partners must ‘think differently’ about how to coexist, says Chuck Robbins Continue Reading
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News
27 Oct 2020
Managed print channel upbeat over year ahead
Despite the ongoing pandemic, Quocirca found that many in the managed print world are looking to 2021 with better expectations Continue Reading
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News
20 Oct 2020
Sophos and Splunk register spikes in channel activity
Vendors share details of increased activity on the channel front over the course of the coronavirus pandemic Continue Reading
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News
15 Oct 2020
MSP channel gets more programmes, tie-ups and products
Sharp UK, Barracuda MSP and Toshiba Tec, and Cherwell are all taking steps to enhance their offerings and positions in the managed services market Continue Reading
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News
14 Oct 2020
NetSuite upbeat over channel progress
Cloud ERP specialist has seen partner numbers increase in the 18 months since it launched its latest channel programme Continue Reading
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Feature
14 Oct 2020
The challenge of solving the partner programme puzzle
Getting relationships with the channel is critical and many look to make that simple – but achieving it is a complex ambition Continue Reading
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News
13 Oct 2020
GTDC: Two-tier model offers vendors highest returns
Working with distribution and resellers rather than opting to go single-tier or direct is the best go-to-market strategy for vendors Continue Reading
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News
12 Oct 2020
Veeam will extend channel options with Kasten
The addition of container back-up options will give channel partners a wider solution to pitch, according to Veeam’s CTO Continue Reading
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News
12 Oct 2020
Nutanix looks for GSI growth
Pressure is increasing to demonstrate to customers that cost savings can be realised quickly, according to the GSI leader at Nutanix UK Continue Reading
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News
08 Oct 2020
HPE boss looking for channel to bring SME growth
HPE is looking to reward those that bring in more business from small and medium-sized customers over the next year Continue Reading
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Opinion
06 Oct 2020
There is no one-size-fits-all
Vendors would like to think that they understand partners but as Billy MacInnes points out that is a hard challenge when so many are different from each other Continue Reading
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E-Zine
02 Oct 2020
MicroScope: Get in touch with remote network security
In this issue, find out how the security channel has been working to ensure the network safety of remote workers during the pandemic. Also read about how flash-based storage is being enhanced to include ground-breaking technology using helium and DNA, and discover how data is the key to encryption Continue Reading
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News
01 Oct 2020
WatchGuard swells channel with Panda partners
Three months after it completed the acquisition of endpoint player Panda Security, WatchGuard has significantly expanded its channel base Continue Reading
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News
30 Sep 2020
Veeam unveils VASPs
Data management specialist backs skilled channel specialists who can help solve customer problems Continue Reading
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News
30 Sep 2020
Context: Distribution efforts through coronavirus appreciated
Resellers grateful for the help provided by distributors during Covid-19 pandemic but indicate they want more support in moving to a cloud services world Continue Reading
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News
30 Sep 2020
HPE points distribution to everything as a service
Vendor holds its distribution event with a number of enhancements being rolled out to make it easier to sell services Continue Reading
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News
29 Sep 2020
VMware continues to build on Partner Connect
Against a changing landscape, the vendor has stepped up efforts to ensure that its partner programme is delivering what the channel needs Continue Reading
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News
24 Sep 2020
Cameyo, Dynatrace and Automation Anywhere launch partner programmes
The three vendors have all decided to enhance the programmes and certifications they can offer to partners Continue Reading
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News
23 Sep 2020
Consenna sets sights on £10m revenues
Firm has seen growth ramp up over the past year and is now considering more international growth Continue Reading
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News
18 Sep 2020
As-a-service offers take centre stage at HP Reinvent
HP shares details of more services that partners can take out to those working at home during the pandemic Continue Reading
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News
17 Sep 2020
Silver Peak launches certified deployment programme
SD-WAN specialist looking to get more global partners in a position to deliver the networking technology Continue Reading
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News
16 Sep 2020
HP looks for channel to make a positive difference
Vendor launches Amplify Impact programme to encourage more diversity and inclusion across the industry Continue Reading
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News
11 Sep 2020
Nutanix ditches ‘cumbersome’ partner programme
Nutanix has replaced its partner programme with a paired-down version that rewards competencies over deal volume Continue Reading
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News
10 Sep 2020
SentinelOne thanks channel for delivering growth
Security player SentinelOne has seen its efforts to expand distribution and increase support for partners pay off in the revenue numbers Continue Reading
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News
10 Sep 2020
Fintechs ramping up efforts to get loans into SME hands
With the deadline for the government-backed coronavirus loan scheme looming, efforts are being made to try to get those small firms looking for financial aid logged onto the system Continue Reading
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E-Zine
04 Sep 2020
MicroScope: Reach out to resellers
In this issue, discover how the channel is making sure the human touch is maintained during the pandemic, with insight into how closer bonds can be developed and on how to maintain productivity. Also read about how 'hybrid working' is set to shape the future of the workplace Continue Reading
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Opinion
24 Aug 2020
How the GSI partner model has supported customers with distributed workforces
Adam Tarbox, director of the global system integrator business for EMEA at Nutanix, shares his thoughts about the impact of the pandemic and the GSI partner model Continue Reading
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News
24 Aug 2020
Hitachi Vantara aims to double channel base
Storage player has transformed its indirect approach under its current leadership and is looking to keep that momentum going Continue Reading
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News
21 Aug 2020
Channel pandemic response: Virtual events are king, but support could improve
Feedback from MicroScope’s virtual channel event reveals some insights into the current thinking in the industry, with the majority focusing on virtual events and stating they're happy with support – but nearly a quarter say more could be done Continue Reading
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News
18 Aug 2020
Dell welcomes former staffer Dagher as global channel chief
After a three-year spell running Cisco Canada, Rola Dagher returns to step into the shoes vacated by Joyce Mullen Continue Reading
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News
13 Aug 2020
Jackson marks anniversary at 8x8 with solid channel progress
8x8’s EMEA channel boss, Keith Jackson, has spent his first 12 months building a channel base to use as a platform for future growth Continue Reading
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News
11 Aug 2020
Schneider Electric increases rewards for edge-selling partners
Vendor continues to encourage engagement with edge solutions, with margins and discounts on offer Continue Reading
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News
30 Jul 2020
RingCentral sings praises of master agency model
Cloud comms player is the latest to voice support of an approach that is starting to gain more ground in the UK Continue Reading
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Feature
27 Jul 2020
Is the channel missing the ‘human touch’?
Research from Kaspersky suggests vendors need to improve their relationships with channel partners, with experts weighing in on how to develop a closer bond through programmes and education Continue Reading
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News
24 Jul 2020
Veeam, 8x8, Synaxon, Snom and Compodium reaching out to partners
This appears to be the week for many vendors to announce partner programme enhancements and changes Continue Reading
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News
24 Jul 2020
Fujitsu changes approach to training
Vendor looks to end box-ticking exercise and deliver more customised support for partners Continue Reading
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News
23 Jul 2020
NetApp looks to help partners stand out from the crowd
Vendor has made a series of enhancements to its partner programme in an effort to widen the base and improve life for those that are already signed up Continue Reading
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News
22 Jul 2020
Channel ends Q2 2020 on a high across Western Europe
Analysis of the market from Context reveals that the end of the second quarter continued to deliver growth for many across Western Europe, in spite of the pandemic Continue Reading
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News
17 Jul 2020
Vectra targeting fresh customer base with partners
Security player has ambitions to make a mark in the mid-market and is looking to its channel to play a part Continue Reading
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News
15 Jul 2020
HP looks to Amplify partner relationships
Vendor announces significant changes to its partner programme due to come into effect towards the end of the year Continue Reading
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News
14 Jul 2020
Commvault rolls out enhanced partner programme
As promised by the Commvault’s channel boss earlier in 2020, steps have been taken to make life easier and more profitable for partners Continue Reading
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News
13 Jul 2020
Mullen calls time on her spell as Dell channel chief
After more than two decades at the vendor, Joyce Mullen has decided the time is right for a fresh challenge Continue Reading
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News
09 Jul 2020
Vectra, Sumo Logic, Konica Minolta and HP work on partner programmes
Vendors continue to enhance channel progammes and sign up more resellers to the fold Continue Reading
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News
09 Jul 2020
Kaspersky: Now is not the time to pitch a fresh strategy
Security vendor Kaspersky advises its channel base to focus on helping customers with current problems Continue Reading
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News
08 Jul 2020
GTDC: Distribution shines during the pandemic
Cloud sales increased, as did as-a-service demands, but a snapshot into the past few months from the Global Technology Distribution Council found disties were more than able to react to the changes Continue Reading
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News
07 Jul 2020
Cato makes senior channel hire and rolls out support accreditation
Cato aims to keep channel momentum going with addition of global partner executive and technical support programme Continue Reading
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News
06 Jul 2020
TalkTalk Business adds partner MDF to Homeworker package
Firm follows up on launch of business-grade connectivity offering, with details of how it plans to support its channel partners Continue Reading
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Feature
03 Jul 2020
What will the ‘new normal’ look like?
With thoughts starting to turn to a post-coronavirus world, the channel is trying to work out what changes made in the past few months will stick Continue Reading
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E-Zine
03 Jul 2020
MicroScope: MSPs lend a helping hand
In this issue, read about how the Covid-19 pandemic has allowed for managed services players to show their worth, and discover how the use of collaborative tools has made businesses consider how to make conference calls more engaging Continue Reading
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News
02 Jul 2020
Resellers overcoming resistance to agent model
Avaya has seen its channel partners change their position on the master agent model as the vendor has led more of them through the process Continue Reading
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News
30 Jun 2020
Veeam channel becoming ‘calmer’ about alliances approach
Vendor has worked to increase transparency and encourage resellers to tap into the strong network of alliances it has struck Continue Reading
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News
24 Jun 2020
HPE CEO: We won’t grow the business without the channel
HPE kicks off its Discover event with a range of enhancements for the channel around its GreenLake proposition Continue Reading
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News
22 Jun 2020
Dell and Rackspace strengthen edge pitch
Vendors launch fresh products and services to make sure the channel has the answers that customers are increasingly looking for Continue Reading
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News
19 Jun 2020
Cisco: Partners heading in the right direction
The coronavirus pandemic has not knocked Cisco’s existing strategy off course, with the vendor convinced its channel is able to tackle current and future problems Continue Reading
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News
17 Jun 2020
Ingram Cloud Summit shares thoughts on the long view
Sessions at the distributor's virtual conference look beyond the current demands of the pandemic to what will be coming next Continue Reading
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News
17 Jun 2020
Westcon named ‘master agent’ for Avaya UCaaS offering
Westcon will help take Avaya’s first joint offering with RingCentral to the channel in Europe Continue Reading
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News
16 Jun 2020
Channel crying out for the ‘human touch’
Research from Kaspersky reveals that distributors and resellers want much more contact with vendors Continue Reading
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News
15 Jun 2020
Agilitas extends reach into security market
Firm signs up as a Fortinet partner as it looks to make more of an impact in the cyber security space Continue Reading
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News
10 Jun 2020
Juniper filling up Enterprise+ ranks
Networking player Juniper is not far off completing its recruitment process to get partners signed up for its enterprise targeting scheme Continue Reading
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E-Zine
05 Jun 2020
MicroScope: The surge in home working
The shift by many to home working has created opportunities and challenges for the channel as it looks to help customers through the changes. Also discover the importance of diversity in your workforce, and how Covid-19 is affecting IT events Continue Reading
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Feature
03 Jun 2020
Channel starts considering the legacy of the coronavirus
As lockdown starts to ease, considerations are turning to what the “new normal” will look like, and how it will impact the channel Continue Reading
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News
02 Jun 2020
Partner programme launches continue to stack up
Not only are those running vendor channel teams busy supporting current partners, but some have found the time and focus to devise fresh channel programmes Continue Reading
