Xerox signs Midwich to bolster SME coverage

Xerox has signed up Midwich and will be working with the distributor to get its print offerings in front of more SMB customers.

The distributor will be providing cloud-based managed print services that are targeting SME customers through is Expert Print Services (XPS) offering using Xerox kit.

Midwich has just set up XPS with Xerox the first major signing with it providing resellers with a flexible menu approach to delivering managed print.

The Xerox deal will also see the distributor handle the MPS products that have been developed to support the managed print approach, including Light Production, Versant devices, and ConnectKey devices.

Over the course of last year ,Xerox has been developing products that are specifically designed to appeal to the small and medium market and be supported by the channel as it looks to deepen its reach in that segment. The vendor has set out on a course to increase its channel base to make sure it can achieve the growth it is looking for in the SME space.

Richard Wells, XPS general manager at Midwich, said that it had a long track record in the print world and had decided to pull that together into the XPS offering.

“All businesses and particularly SMBs today are looking for ways to automate workflow and improve productivity. We are confident that Xerox’s brand recognition and strength in managed print services solutions will enable us to fulfill that market need," he said.

Andrew Morrison, managing director, Xerox UK and Ireland, echoed that view and said there was a growing demand for managed print from customers looking to get a clearer view of the costs of printing and the impact on productivity.

“With the paper to digital conversation fast becoming the new normal for business owners, MPS is an important enabler for digital transformation and a must-have for businesses," he said.