Exertis expands AV footprint with Medium buy

Exertis continues to snap up complimentary businesses and has acquired fellow audio visual distributor Medium to bolster its position in the AV market.

This marks the second major investment in a month after the Hammer deal was announced in October and gives Exertis a greater foothold in the AV channel.

Medium, which has been in business for just shy of t o and a half decades, supplies a broad range of AV products, including projectors, interactive displays and digital signage from vendors including LG, NEC, Samsung and Panasonic.

The channel player employs 40 odd staff, commands a turnover of £32m and trades with 800 AV resellers across the UK.

The deal, the terms of which were undisclosed, will give Exertis access to a much wider range of products and is being pitched as a way to provide resellers with access to a complete solution.

“Medium has an unrivalled reputation for customer service, industry knowledge and offering specialist support and solutions in key areas of the AV market," said Gerry O’Keeffe, Exertis, managing director UK&I.

"The company has built strong customer and vendor relationships, and its technical expertise will strengthen our ability to implement a full suite of professional AV solutions into the B2B market where our complementary products and services will provide opportunities for additional growth," he added.

In response, Ian Sempers, managing director of Medium, said that the AV and IT markets continued to come together and it would be in a stronger position being part of Exertis. 

"The continued convergence of the IT and AV market means we will be in a great position to service a sector that extends beyond traditional AV solutions," he said.

The Medium acquisition follows hot on the heels of the move last month by Exertis to add the storage and server expertise of Hammer to the business and indicates the firm is prepared to spend to expand the coverage of the business.