Pax8 details benefits for MSPs working with the cloud player

Cloud services player Pax8 has become the latest to seek out quantitative research to back up its assertion that the channel will do well if they partner with the firm.

In the past, Microsoft has shared the ratio of extra dollars a partner can make by working with the vendor, and last year Amazon Web Services also used statistics to show that certified partners that invested in staff training were in a better competitive position to succeed over the next three to five years.

Pax8 worked with Forrester Consulting to get a total economic impact (TEI) picture of the firm and an idea of what the rewards were for those managed service providers (MSPs) that work with the firm.

The conclusions were that its 20,000 partners could show their 200,000 customers that there was a 249% return on investment over three years.

It also showed that there was cost avoidance and higher productivities in billing and automated ticket creation, which would help MSPs reduce their support burden.

There were also signs that there were benefits of the Pax8 channel programme and the resources the firm had made available to help MSPs improve their sales proposition and sell cloud services to customers.

“The Forrester TEI study quantifies the potential savings and value our people, technology, and operations have created in our partners’ businesses and for their end user clients,” said Nick Heddy, CRO at Pax8.

“The study explores ways partners are leveraging the cost savings and business benefits enabled by cloud technology and reveals key findings, including cost avoidance and higher productivities through our unified support and technology automation created by the Pax8 marketplace,” he added.

Heddy said the pandemic had boosted the speed of cloud adoption and analysts were pointing to that growth continuing. “End user spending on public cloud services is expected to exceed $411bn in 2022,” he added. “The Pax8 Platform, partner programmes, support and solutions are helping partners worldwide capitalise on this incredible opportunity.”

Pax8 has been expanding through acquisition, with one last week and a handful last year, as it deepens its offering and gets in front of more channel partners. The firm cut the ribbon on its UK office this time last year and quickly added to its headcount with a deal to pick up hosting and consultancy player Wirehive in January 2021.

Speaking to MicroScope last summer, Heddy said the business was agile and in a position where it could continue to grow through acquisitions.