N-able looks to plug MSP marketing gaps

N-able has become the latest player in the managed services space to recognise the need for increased marketing support for managed service providers (MSPs).

The idea that MSPs need support with sales and marketing has been around for a while, with Datto making it a central part of one of its partner events in London back in 2019.

Continuing that theme, N-able – formerly SolarWinds MSP – has launched its MarketBuilder platform to arm MSPs with campaigns that they can take to market quickly.

“After talking with our MSP partners, many said they spend most of their time on running their business, leaving limited time to focus on growth,” said Kevin Bury, chief customer officer at N-able. “We immediately knew we could help them with their marketing activity, which is such a critical part of their business.

“MarketBuilder provides MSPs with the tools and resources they need to effectively market their business, helping them generate and close leads while providing a way to stay in touch with prospects and customers.”

MarketBuilder will provide MSPs with a guide to speaking with customers and prospects, ideas for social media, email campaigns, sales sheets and microsites to support specific marketing activity.

N-able has made sure the platform is ready to go, with users having sent out more than 40,000 emails and publishing 6,000 social media posts in the past six months.

The company shared the thoughts of one partner that has been using the service, David Woodruff, president at Connectivity Systems, who had seen some success using the platform: “Using the MarketBuilder platform, with its professional content and campaigns, we have seen double-digit growth in our security and backup service offerings.” 

At the same time, N-able said it had added more depth to its Head Nerds team to provide more internal support for partners. Stefanie Hammond has become head sales and marketing Nerd, Lewis Pope is now head security Nerd and Jason Murphy is head N-central Nerd.

“Our Head Nerds are deeply dedicated to our partners’ success, which is why we continue to expand the team to provide MSPs with a wider spectrum of knowledge and perspective to learn from to help their business be successful,” said Mike Cullen, group vice-president, partner enablement, N-able.

“Our new advocates are now ready and available, delivering online training and valuable one-on-one consultations to advise our MSPs on how to grow their business.”