Schneider Electric increases rewards for edge-selling partners

Schneider Electric has been busy during the lockdown enhancing its proposition for the channel, and urging partners to get involved in the opportunity in the industrialised internet of things space.

In a move that will keep the momentum going, the firm has made some enhancements to its Opportunity Registration Program (ORP) to give resellers the chance to gain access to more discounts and greater profit margins.

The update also includes some changes to the programme that are designed to make it easier to sell pre-integrated offerings to appeal to customers undergoing digital transformation. That also includes edge computing systems that have been worked on together with the supplier’s global alliance partner, Cisco.

“Our IT channel partners are fundamental to the success of our business,” said David Terry, vice-president for IT channels at Schneider Electric Europe. “With today’s updates to the Opportunity Registration Program, we are rewarding partner loyalty with increased support and greater discounts, while incentivising partners to follow our education paths, progress through the program and work with our alliance ecosystem to drive higher levels of profitability.”

Schneider has also made changes to its Edge ORP, which means partners can get discounts for designing and selling pre-integrated products, including “Cisco HyperFlex for the Edge” bundles.

The decision to extend ORP to cover edge products coming out of relationships with alliance partners was also welcomed by Cisco, which is also looking to support its own channel.

“Our collaboration with Schneider Electric will also offer Cisco and APC channel partners access to a greater breadth and depth of edge computing technologies,” said Elisabeth De Dobbeleer, Europe, Middle East, Africa, and Russia vice-president of channels at Cisco. “We believe this step shows continued commitment to our long-term partnership and will help partners drive revenue through digital transformation.”