Veeam and Nutanix team up to take on storage market

Veeam Software has opened up about its plans take on the secondary storage market through its recently announced partnership with Nutanix.

Nutanix Mine ‘with Veeam’ will see the rollout of enterprise storage offerings combining Veeam’s backup and replication software with storage, HCI infrastructure, hardware and management, to go up against the likes of Cohesity and Rubrik in the space.

Carey Stanton, Veeam’s VP of global alliances said the plans uphold the firm’s commitment to its “100 percent channel, 100 percent software” strategy: “We wanted to go out to the secondary storage market, but we didn’t want to do it by developing hardware,” he told Microscope at the vendor’s VeeamON event in Miami.

“We’re just the engine in their car that allows [the channel] to go off and compete in that new addressable market, which is getting a lot of traction.”

The ‘with Veeam’ unified solutions will provide a single SKU that the company says will offer “simple acquisition from infrastructure vendors’ price lists that many buyers and resellers already use, and single support points of contact for support.”

Veeam says some of the solutions will be sold and serviced directly from an infrastructure partner, while others will be fulfilled by its distributors: Arrow, Ingram Micro and Tech Data.

“Our strategy has always been to be open and agnostic by working with a broad ecosystem of partners to better serve our mutual customers’ needs,” said Veeam co-founder, Ratmir Timashev.

“This is an easy way for partners to build a unified offering with Veeam and we expect to see additional solutions announced in the future.”

Veeam says its APIs enable its partners to build complete solutions that are powered by its Availability Platform, with some partners integrating both primary and secondary storage with the company’s data-management stack.