Exertis signals strong growth in smart tech market

There have always been questions around quite when the smart tech market will start to make money for the channel, but those who have jumped into the market with both feet are reporting decent results.

Although the jury is still debating quite when it will become mainstream, that has not stopped distribution getting involved and signing up vendors that can offer a range of smart tech products.

One of those that has embraced the market wholeheartedly has been Exertis, and the distributor’s quarterly update on the category indicates that revenue has grown by more than 65% in the past year.

A lot of that growth is being driven by demand for smart security products, but heating and cooling has also seen significant increases.

“We are seeing growth in all sales channels across the UK for smart tech product categories, with e-tailers leading that growth,” said Liam La Cumbre, commercial director at Exertis. “Exertis has a unique position, having access to all major retail channels including the DIY/trade establishments. We will continue to expand the channel offering to our business partners during 2019 with more market insight, product brands and sales support capabilities.

“The demand for smart tech products is, and will be for the long term, a key driver of consumer spending, with double-digit growth driven by ease of connection and affordable products with tangible user benefits in convenience, security and safety, as well as the fun element of smart innovations.”

Tech Data has been another channel player keen to embrace smart tech, and last week it sealed a relationship with Honeywell to sell the firm’s Home range, which includes thermostats, security cameras, doorbells, smart locks and water sensors.

“We are building a really strong portfolio of smart home solutions and we see this as a big area of growth potential for the channel this year,” said Catherine Craig, business manager, consumer technology group at Tech Data.

“Tech Data has developed real expertise in the smart home and that’s important because consumers who are putting smart security, lighting and other devices into their homes need to have access to brands and to advice they can trust.”