BlueJeans extends channel programme

Video conferencing specialist BlueJeans Network has expanded its partner programme and introduced more incentives to reward those resellers that hit their targets.

The firm has designed the revised programme to appeal to those resellers that are adding its Meetings, Rooms and Events offerings into a unified comms pitch and also for those trying to tempt customers into an upgrade away from legacy video conferencing technology.

Certifications are one way that resellers will be able to unlock some of the rewards on offer along with deal registration incentives and rebates based on targets.

The vendor has committed to providing training and certification programmes, presales support and the chance for channel voices to be heard on a partner advisory council. There will also be access to MDF and leads generated by the firm.

“We worked closely with our partners and listened to their feedback to build a program that extends beyond referrals to give partners more control as well as the ability to generate additional revenue and margin. The goal is to establish a framework that leverages the best of BlueJeans and our partners so the customer receives a solution that is a perfect fit for their organisation,” said George Mogannam, chief revenue officer, BlueJeans Network.

"It is clear that enterprises increasingly expect BlueJeans to work across all our partners to solve the challenges of the modern workplace," he added.

The BlueJeans channel changes come at a time when there is more focus on the workplace, with employers coming under pressure to deliver more flexibility for staff.

Recent research from Ingram Micro and Microsoft found that millennials were starting to reject tools like email preferring to use video conferencing, with 66% responding that they used those types of services because of the ease, value for money and the chance to save time.