Thoughtonomy on track for 90% channel business target

Intelligent automation platform provider Thoughtonomy has cut the ribbon on a fresh partner portal as it continues to invest in support for the channel.

The firm is working towards a target of putting 90% of its business through the channel by next February and has already got to the 65% mark. When it started on its ambitious partner expansion it had an indirect revenue level of 45%.

The portal, which will provide partners with access to training, best practice and marketing resources, should help resellers get to grip with the technology and access to demand generation support and certification training.

Thoughtonomy is keen to sign up more partners in the UK and US as it looks to extend its global indirect coverage.

“We’re making great strides in recruiting like-minded, ambitious partners who can see the huge benefits that Intelligent Automation can deliver to their customers, and also the opportunity to drive their own revenues within this rapidly growing, innovative market. We will continue to recruit strategic partners to help us scale our operations globally and hit our growth plans," said Terry Walby, CEO & founder of Thoughtonomy.

The market for intelligent automation software is going to reach $49bn by 2021, according to Forrester, which should put it on the channel radar.

UK-based Thoughtonomy has been surfing on the automation wave and has been reporting year-on-year growth of 300% and last year the firm opened offices in New York and Austin in the US and earlier this year a R&D hub in Manchester.

Pascal Baker, chief client officer at Symphony Ventures, said that it had been impressed with the partner programme and the support that the automation player had offered and "the commitment they’ve shown to us, through onboarding, training, ongoing support and best practice advice".