Compleat Software makes channel return

Compleat Software is making a return to the channel after a six year absence with products for partners and a determination to gain market share.

The firm turned its back on the channel in 2012 after a three year stint building up a presence but has opted to come back with a different approach.

“With the channel in mind, we have developed our own new plug-and-play application, the simplicity of which massively reduces the learning curve for all parties to as little as a day. Resellers can quickly understand learn how to best present and sell our software and rapidly and easily improve the end-user experience of their customers," said Compleat Software CEO Neil Robertson.

He added that the market it operated in had become more competitive and it made sense to have resellers making the pitch for the firm on a local level.

"The resellers’ direct contact with customers goes a long way to cut through the noise to open up the market,” he added.

Robertson said that the decision to withdraw from the channel back in the Olympic year had been for a number of reasons, but one was because it developed its own marketing department and took the task of reaching customers in-house.

Now it has developed its iCompleat plug and play proposition and has identified the need to help the channel come up with a different proposition it is back.

"The market place is driving the demand and we enable the reseller community to enhance their existing skills and applications to benefit from that demand with a very compelling proposition, combined with a very low cost of entry for both the reseller and their customer," added Robertson.