Dell EMC launches converged infrastructure programme

Dell EMC has unveiled a fresh programme designed to make it simpler for partners to bundle, sell and build converged infrastructure stack solutions built on its datacentre technologies.

The announcements have started to flow out of Dell Technologies’ Global Partner Summit 2018 in Las Vegas, with the vendor stated that the Dell EMC Ready Stack programme would enable partners to build converged stacks using Dell’s infrastructure portfolio, which includes storage, PowerEdge servers, data protection and optional open networking, alongside support for multiple hypervisors, bare metal and containers.

The program is designed to help partners target customers looking to build out their IT environment as an alternative to buying Dell EMC’s converged (CI) and hyper-converged infrastructure (HCI) solutions.

Describing the it as “a $6 billion market opportunity”, Jeff Clarke, vice chairman, products & operations at Dell, said the firm wanted to help partners bundle their professional services around the technology,

“We want to make it worth your while to get into this marketplace,” he added “it is something new for us.”

Partners will receive incentives for selling the Dell EMC portfolio and can sell their own incremental services, including deployment services as an accredited Dell EMC partner.

Dell also says it will share “a growing library of Dell EMC-based converged content”, including best practice design and deployment guides to help partners lower risk and simplify deployments for customers.

Dell EMC Ready Stack is available now to the channel via the Dell EMC Partner Portal.

The vendor's previous efforts to use incentives to guide channel behaviour have appeared to work, with the firm using similar methods to increase the reseller interest in its storage over the end of last year and into 2018.