Densify launches UK&I channel

Cloud software vendor Densify has launched into the UK & Ireland channel with the signing of its first distributor, DataSolutions.

Previously called Cirba and re-branded as Densify in June 2017, the firm is looking to recruit partners to take its machine learning cloud optimisation service to market across the region.

“As our route market in EMEA is exclusively via the channel, we will continue to build relationships with dynamic and proactive partners with exceptional knowledge of the public cloud, or with those looking to enhance their offerings to help their customers grow by optimising their public cloud use,” Ayman Gabarin, SVP EMEA at Densify tells Microscope.

Gabarin says the Ontario-Canada-based firm is looking for VARs, integrators and managed service providers (MSPs) “that are growing businesses around helping customers leverage and optimise public cloud usage, and the opportunity is indeed vast.”

Powered by Cloe, a ‘cloud-learning’ optimisation engine, Densify continuously learns applications’ usage patterns and needs, and is aware of the major cloud suppliers’ technologies and prices 24/7.

Densify said Cloe customers can drive a 40 to 80% improvement in efficiency across their cloud environments, “leading to improved application health, increased automation, and lower cloud costs.”

Densify claimed that it can provide results in the first 48 hours of deployment, with Cloe recommending the best cloud technologies for any given application.

Gabarin says having “support and resources provided by the best channel partners is the combination that customers are looking for,” and why Densify is actively expanding its channel across the region.

Headquartered in Dublin with its UK operations based in Camberley, Surrey DataSolutions also counts Nutanix and Citrix among its clients.

Francis O’Haire, group technology director at the distributor says the alliance with Densify “brings together two companies that are passionate about helping companies to address the spiralling costs of public cloud adoption.”