ESET opts for two-tier approach to support ambitious channel growth plans

Cyber security player ESET has revealed ambitious channel growth plans and is changing its approach to working with partners as it steps up its efforts to sell via partners in the UK.

The firm is looking for 700 fresh partners and has moved from a single to two tier model, appointing Exertis and Distology, to help gain reseller numbers.

It will be looking for distribution to not only facilitate broader partner recruitment but also to deliver the training and support that will be needed.

“We are revising our channel program to better serve our partners and support the growth plans we have for the UK. We will still control and maintain our channel program and we have no intention of stepping away with regards to technical, sales and marketing support.  We are a channel-focused company and we want our partners to grow," said Quinton Watts, UK sales director at ESET.

"Our channel partners should see the move to a two-tier program as a positive step, as there will be more resources available to them to help support their growth," he added.

The decision to expand the channel significantly comes on the back of a recent office relocation to Bournemouth, which was officially opened by the vendor’s CEO just a couple of weeks ago, which will have the space to enable it to recruit more partner-facing staff to add to the current headcount of 60 plus staff.

The firm is making waves in the endpoint protection platform space and getting plaudits from the likes of Gartner and is hoping that it will drive further growth with its planned channel expansion.

“Partners are looking for a trusted vendor that has proven experience and a track record of success...Independent tests show our products have a light impact on system and network performance while keeping organisations safe from security threats,“ said Watts.