Sabio extends SaaS options with Bright UK buy

Customer experience specialist Sabio has used acquisition as a means of expanding its muscle as a managed services player and has used that tactic again picking up Bright UK.

Bright UK has a background in customer service data and analytics and provides SaaS offerings and consultancy for contact centres. The terms of the deal were undisclosed.

The acquisition is the third since Sabio gained investment from Lyceum Capital with the firm picking up SaaS specialist Rapport and DatapointEurope, which provided the firm with a continental presence and took the number of enterprise customers past the 250 mark, across three continents.

Sabio pointed to the Rapport deal as one that would be further built on with Bright with the increased experience delivering SaaS tools and services.

“We are seeing a major shift from multi-channel touch-points to integrated journeys. Top performing organisations across all industries who focus on making their customer experience brilliant will continuously measure, benchmark and fine-tune these experiences,” added Sabio Group’s chief commercial officer, Russell Sheldon.

“Combining Bright UK’s index and data insight services with Sabio’s proven customer experience solutions will ensure that our customers continue to maximise the return on their CX investments,” he added.

From a Bright UK perspective the Sabio deal provides the 18 year old firm with a chance to be part of a much larger entity.

“Since we founded Bright we’ve carried out more than a 1,000 client engagements and surveyed tens of millions of our clients’ customers, so we know what it takes to build a best-in-class customer service operation,” said Mats Rennstam, managing director at Bright UK.

“Joining Sabio is a smart move for Bright as it gives us the opportunity to not only combine with an innovative customer
experience leader, but also to share our data insights with Sabio’s broader global client base," he added.