Exertis extends reach with Hypertec acquisition

Exertis has once again opted to extend its reach via acquisition this time moving to pick up fellow distributor Hypertec.

The firm is no stranger to choosing to grow via bringing on board third party expertise and in the past has splashed out for AV player Medium, wireless distie Siracom and storage player Hammer.

Hypertec has a track record of handling a number of vendors as well as its own brand products, which have included storage, memory, accessories and security.

The firm employs more than 50 staff and is based in Hungerford and last year generated sales of £20m to an active customer base of 400 plus.

Hypertec has been going since 1989 and started life as a memory manufacturer before moving into distribution.

Over the past decade it has moved beyond its core memory and storage roots. The firm now delivers five core product areas: Memory, Storage, Accessories, Assistive Technology and Security.

Paul Bryan, Exertis UK managing director, said Hypertec had an established business with decent reseller links and strong relationships with vendors.

“[It's] own brand product and technology portfolio are in increasing demand in today’s economic environment as users look to extend the life or improve the performance of computing devices and resellers attach accessories to add margin to their sales," he said.

Lianne Denness, Hypertec managing director, said that the chance to become part of a larger entity would give it more opportunities.

“With Exertis’ resources and appetite for growth across a variety of technologies and geographies, this presents a great opportunity to increase our business with existing and new customers, and to build relationships with new vendor partners," she said.

"It also provides the chance to support Hypertec’s existing reseller partners on a more pan-European basis with a one-stop solution,” she added.

The terms of the deal were not disclosed.