Dell launches social media training for partners

Dell Premier and Certified partners are to get access to social media training sessions, with on-demand modules set to be added to Dell's PartnerDirect portal in the near future.

The vendor said it had taken the step in response from direct feedback from its VAR community who had "seen Dell utilise these platforms for various business opportunities from support to product introductions, and have requested assistance in learning from our experience," according to Dell Europe executive director of channel marketing and programmes, Kathy Schneider.

"Our partners understand social media will have a big impact on their businesses and have said they'd like to have a deeper understanding of the social media space and how to leverage these platforms in business," Schneider added.

The once-a-month online sessions will focus on platforms where Dell is already active, such as Twitter where it has a strong presence, and will explore how resellers can interact with the vendor online, and get involved in using social platforms for their own benefit.