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Dell EMC has launched a new enterprise partner programme that promises will deliver “more predictability in engagements, more front-end margins and more speed and simplicity around quotes and deal registration.” Announced in a blog post to partners, Dell EMC’s channel chief Joyce Mullen, said the Enterprise Preferred Channel Programme aims to simplify its sales engagement and be more prescriptive about how its sales teams and partners work together. “We’re looking at ways for how we can incentivise and support our partners as they engage with us on these large enterprise opportunities,” Dell EMC’s UK&I VP of sales, Sarah Shields told Microscope. “We’re looking at closer, deeper relationships with sales teams, a more managed way of working together through strategic account planning, access to technology, additional financial reward and working more collaboratively.” Programme features Mullen announced several programme features, including a dedicated channel team to support sales engagement in Enterprise Preferred accounts. Th ...