MicroScope+ Premium Content/MicroScope

Sustainability is the great challenge of our time. The planet is facing severe climate pressures, and all of us have to do our part to reduce carbon emissions and save the world for future generations. What meeting that challenge looks like from a channel perspective is introducing measures to reduce emissions, invigorating staff to embrace positive change and making sure the lessons learnt on that journey can be shared across the ecosystem. The risks of sitting on your hands include not only losing business, but disappointing staff and failing to take advantage of emerging revenue opportunities in guiding customers through their own net-zero journeys. There are technology evangelists across the industry – some even have that title on their business cards – but when it comes to saving the planet, it’s different. The issue is one of personal conviction, and on the most basic level, the issue matters because individuals across the channel recognise climate change and are determined to use what influence they have to counter it. ...