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Bundling hardware, software and services together under the “technology as a service” banner with a single subscription price sounds like it could be a recipe for success when it comes to SME customers. But is it proving as attractive as it sounds? Tech Data, which has been touting its TaaS service to SME resellers, believes it is. Last month, UK business development manager James Baulch claimed the distributor was witnessing “high levels of interest in TaaS among HP resellers. A lot of businesses want to invest in a trusted brand like HP and with TaaS, they can do that and spread the cost, which makes it easier for them to commit and easier for resellers to sell.” But just how widely are resellers buying into the TaaS approach and what can be done to make them more enthusiastic about it? More importantly, is it gaining traction with customers? What issues do partners need to address to sell TaaS to SMEs and other customers? Matt Childs, managing director at Tech Data UK & Ireland (Endpoint Solutions), says the creation of the ...