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January is a Marmite month. Some people love it because it represents the start of a new year and a time to slough off the old one and look forward with optimism. Others find it a struggle to get back into the swing of things after the extended break over Christmas. It doesn’t help that, for many, January is a month of enforced abstinence and belt-tightening as they seek to recover from the festive blowout in December. Whatever their sentiment about January, optimists and pessimists alike usually can’t help wondering what the year has in store for them, their work and the world around them. Why should the storage market be any different? When asking people in the storage industry what the biggest drivers in the market are likely to be in 2023, it becomes clear that three areas stand out for nearly all of them: the cloud, security and environmental, social and governance (ESG) factors. Among the clouds Dell Technologies’ vice-president of UK channel, Rob Tomlin, predicts an industry shift to true multicloud architectures. “These ...