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It’s always good to see a vendor pledging to drive growth via the channel. But that doesn’t stop the hardened cynics from saying something like “The vendor was bound to say that anyway – when was the last time you heard a vendor say it wasn’t planning to drive growth through its partners?” or “Just because it says it, that doesn’t mean it will happen”. And that’s true, of course, but it is still heartening to see vendors place more and more emphasis on the channel and partners for their future growth and success. In this case, it’s Avaya making changes to its partner programme to make it easier to drive growth through the channel. Of course, there’s usually a quid pro quo in these circumstances – and it’s no different here. Avaya’s intention is to try to encourage partners to do more in the cloud. Dino Di Palma, Avaya president, Americas sales and global accounts, tells MicroScope: “Much of the coming year’s focus will empower channel partners to easily deploy cloud-based products as cloud adoption continues to skyrocket.” Di ...