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In a recent interview, Acronis CEO Ezequiel Steiner stated: “My view of the market is that MSPs [managed service providers] are, in essence, the future. I cannot foresee a future where MSPs don’t become more and more prevalent and relevant in the market.” No one could accuse him of being equivocal or uncommitted, but is Steiner right? Are MSPs truly integral to the tech sector – and if so, why? Perhaps their popularity is one reason why, according to Canalys, mergers and acquisitions (M&A) in the MSP channel increased by 50% this year compared to 2023, and it is predicting 12% growth in managed services revenue in 2024, driven by demand for cyber security, cloud infrastructure, artificial intelligence (AI) consulting, application development and compliance. Bringing skills and talent Whatever the reason, it’s hard to find anyone who disagrees with Steiner. “With technology stacks for enterprise evolving and becoming more complex to gain a competitive edge in the market, customers value the breadth and depth of expertise that can...