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Security driving SD-WAN interest
This article is part of the MicroScope issue of January 2019
Resellers positioning SD-WAN might want to tone it down on the cost savings pitch with customers keener to hear about how adopting the technology will improve their security. The technology has been pitched as a way to save money through lower operational costs, provide improved management and capability capabilities, give end-to-end network visibility as well as improving security. It is that last point that is resonating with customers with TechTarget research indicating that right now improving security posture and reducing risk is the number one driver for firms looking at the SD-WAN. Security is followed by using the technology to enable a cloud infrastructure and then the desire to enjoy lower operational costs comes into play. Zeus Kerravala, founder and principal analyst at ZK Research, said the findings of the research showed that the WAN had not fundamentally changed in decades and SD-WAN came with the promise of lower cost and more agility. "The drivers for SD-WAN has really changed and security has bubbled up to the ...
Features in this issue
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Cutting through to the SD-WAN opportunity
There is plenty of hype around software defined networking and plenty of opportunities for those channel partners that get past that and provide solid solutions
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Security driving SD-WAN interest
The channel might have thought that talking about cost savings was the way to spark an SD-WAN conversation into life but they might need to think again