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July 2024

Time to gen up on AI-capable PC use cases

AI-capable PCs are coming and the channel is expecting the technology to have a real impact this year. Given the challenging times in the PC world since the highs of the pandemic-induced purchasing, the idea of a fresh pitch – with Windows 11 also sparking upgrades – means there is a different narrative emerging in the hardware segment. Brandon Lieberthal, vice-president of PC systems and print solutions for Europe at TD Synnex, is in a position to chart the progress of AI and share realistic expectations of what the technology could mean for sales this year and beyond. There is plenty of hype, but it is going to take time in terms of user adoption. “The industry as a whole is probably expecting it to be the early adopter phase. I have seen numbers bandied about ranging between 10 and 15% of replacements this year would be done on AI-enabled PCs,” he said. The temptation to make comparisons with how PC sales responded to fresh technology waves in the past is perhaps not one that will be applicable when it comes to AI. “10 to 15%...

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