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Ever since it went public back in late 2015 Softcat has consistently delivered strong results underlining not just the strength of its own business but the value that the channel plays in the delivery of technology and services. Graeme Watt has been CEO of the firm since he succeeded Martin Hellawell last April and the channel veteran is enjoying life at the reseller. He came with a career that included numerous senior distribution roles but the chance to take the reins at Softcat is one that he is relishing. “Why wouldn’t I want to be a CEO of a company that’s one of the best companies in our industry in the UK, EMEA and possibly globally? I have learnt what it’s like to be in reseller land and it’s exciting to be close to the customer and to be valuable to the vendor,” he says. “We have a very simple strategy: keep going after the share in the market, both by acquiring new customers and selling deeper into existing customers. We have built out a technology portfolio strongly in the last four or five years and it is continuing ...