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29 May 2018

Case study: British Airways’ global B2B sales gathered under Salesforce cloud

This article is part of the Computer Weekly issue of 29 May 2018

British Airways has gathered its international business-to-business sales under Salesforce Sales Cloud to bust silos.

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Features in this issue

How Turkish mobile operators are helping the vast Syrian refugee population to help themselves
by Andy Favell
Turkish mobile network operators are designing services that will help Syrian refugees make their lives in the country
Case study: British Airways’ global B2B sales gathered under Salesforce cloud
by Brian McKenna
British Airways has gathered its international business-to-business sales under Salesforce Sales Cloud to bust silos
CIO interview: Chris Ashworth, CIO, Hermes
by Angelica Mari
Hermes aims to deliver on its innovation programme with a new data platform, a mobile app and experimenting with robots and drones

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