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Survey about Swedish people’s attitude to the internet reveals growing distrust of social media
This article is part of the CW Nordics issue of February-April 2020
Public confidence in global social media operators Facebook and Google retreated in Sweden last year amid growing public distrust over personal data use and online privacy. The “trust factor” contributed to a decline in Facebook’s popularity in Sweden in 2019, according to a survey conducted by Internetstiftelsen (Internet Foundation Sweden), the public service organisation tasked with ensuring the positive development of the internet in Sweden. The Internetstiftelsen survey, Swedes and the internet 2019 (in Swedish, Svenskarna och internet 2019), revealed that public confidence in social media giants Facebook and Google declined by 17% in Sweden from 2015 to 2019. The annual survey is a useful tool to measure online behaviour in Sweden as well as societal changes in the face of increasing digitisation. Sweden is among the most digitised of the Nordic countries. More than 98% of Sweden’s households are connected to the internet, while access to fibre increased to 57% of homes in the fourth quarter of 2019. Just 25% of Swedes ...
Features in this issue
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Survey about Swedish people’s attitude to the internet reveals growing distrust of social media
Swedish citizens are becoming more concerned about the activities of social media companies and are reducing their online interaction with them as a result
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Personal transport as a service drives across Nordics
New mobility-as-a-service projects are gaining traction in major cities across Denmark, Finland, Norway and Sweden