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The mission of Heineken’s “digital and technology” department is to provide “data at our fingertips”, according to Elizabeth Osta, the company’s director of data management. The hope is for employees, partners and customers to have easy access to the data they need – within policy and regulatory frameworks, of course. Osta’s job is to ensure that data is of good quality, that it is consistent, and that it is in a standard format. She provides data governance, which will allow the company to meet its objectives of AI adoption, increased automation, and transformation of business processes. Osta reports to the chief digital & technology officer. “My position is equal to a chief data officer,” Osta explained to Computer Weekly at the event. “It was established two years ago with the official start of digital transformation at Heineken. The history of the role began in 2004, when Yahoo! invented the position and appointed Usama Fayyad, who was one of my former bosses. Since then, the role of data has grown in importance in virtually...