CW+ Premium Content/CW Europe

France Télévisions Publicité moved its backup to cloud storage, but now the advertising arm of the publicly owned France TV has repatriated its most critical data back on-site in a move that has boosted performance and enhanced control over its assets. France Télévisions Publicité handles advertising for 40 TV channels and 30 related websites. The organisation had been 100% cloud with Rubrik backup and archiving and S3 and Blob storage from public cloud providers AWS and Microsoft Azure. That critical data included contracts and client files, as well as application data from the Francetv Pub Exchange marketplace. The backup dataset did not include advertisement media, but the volume was still substantial – in excess of 250TB – and access to contractual data was often required. “We had already deployed Rubrik with archiving in the public cloud, and with that came the difficulties of repatriating data that come with the cloud,” said France Télévisions Publicité technical director Pascal Laffut. “So we decided to review the way we ...