Getting data analytics right

Data analytics has become a must-have for organisations across industries, and is being integrated into both operational and business sides of companies. This includes analysing transaction data to make sense of customer buying patterns or to detect fraud, machine data to predict and prevent equipment breakdowns and social media streams to ascertain customer sentiment. In this e-guide, read more about how organisations are moving beyond descriptive analytics, the importance of organizational culture in data analytics initiatives and the top features you should look out for in analytics tools.